The Hub is a major commercial center for the

South Bronx The South Bronx is an area of the New York City Borough (New York City), borough of the Bronx. The area comprises neighborhoods in the southern part of the Bronx, such as Concourse, Bronx, Concourse, Mott Haven, Bronx, Mott Haven, Melrose, B ...

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

. It is located where four roads converge: East 149th Street, and Willis, Melrose and

Third Third or 3rd may refer to: Numbers * 3rd, the ordinal form of the cardinal number 3 * , a fraction of one third * Second#Sexagesimal divisions of calendar time and day, 1⁄60 of a ''second'', or 1⁄3600 of a ''minute'' Places * 3rd Street (d ...

Avenues. It is primarily located inside the neighborhood of Melrose but also lines the northern border of

Mott Haven Mott Haven is an American primarily residential neighborhood in the southwestern section of the New York City borough of the Bronx. Its boundaries, starting from the north and moving clockwise, are East 149th Street to the north, the Bruckner E ...

. The Hub, short for "the Hub of the Bronx," has also been called "the

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

of the Bronx". It is the site of both maximum traffic and architectural density. In configuration, it resembles a miniature

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...

, a spatial "bow-tie" created by the geometry of the street intersections. It is a primary shopping district for Bronx residents, and many new hip hop trends can be found in the Hub long before they spread to the rest of

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and the world. The area is part of

Bronx Community Board 1 Bronx Community Board 1 is a local government unit of the city of New York, encompassing the neighborhoods of Mott Haven, Melrose, and Port Morris in the borough of the Bronx. It is delimited by the East River, East 149th Street, and Prospect A ...

History

The Hub is the oldest major shopping locale in the Bronx. Between 1900 and 1930, the number of Bronx residents increased from 201,000 to 1,265,000. Inhabitants throughout the borough shopped in department stores and boutiques at 149th Street and 3rd Avenue, an area that came to be known in this time as "the Hub". In the 1930s the Hub had

movie palace A movie palace (or picture palace in the United Kingdom) is any of the large, elaborately decorated movie theaters built between the 1910s and the 1940s. The late 1920s saw the peak of the movie palace, with hundreds opening every year between 192 ...

s and

vaudeville Vaudeville (; ) is a theatrical genre of variety entertainment born in France at the end of the 19th century. A vaudeville was originally a comedy without psychological or moral intentions, based on a comical situation: a dramatic composition ...

theaters. These included the

Bronx Opera House The Bronx Opera House is a former theater, part of the Subway Circuit, now converted into a boutique hotel in the Bronx, New York It was designed by George M. Keister and built in 1913 at 436 East 149th Street on the site of Frederick Schnaufe ...

, which today operates as a boutique hotel, and the former Jackson Theatre. A few decades after it became a national symbol of

urban decay Urban decay (also known as urban rot, urban death or urban blight) is the sociological process by which a previously functioning city, or part of a city, falls into disrepair and decrepitude. There is no single process that leads to urban deca ...

, the South Bronx is now home to several new construction projects that are rebuilding neighborhoods that have seen little new construction in half a century. On March 14, 2006, Mayor

Michael Bloomberg Michael Rubens Bloomberg (born February 14, 1942) is an American businessman, politician, philanthropist, and author. He is the majority owner, co-founder and CEO of Bloomberg L.P. He was Mayor of New York City from 2002 to 2013, and was a ca ...

and other elected officials took part in the symbolic groundbreaking ceremony for the new "Hub Retail and Office Center". After a year and a half of construction, the Hub Retail and Office Center opened in the middle of 2007. Current tenants include Staples,

Rite Aid Rite Aid Corporation is an American drugstore chain based in Philadelphia, Pennsylvania. It was founded in 1962 in Scranton, Pennsylvania, by Alex Grass under the name Thrift D Discount Center. The company ranked No. 148 in the Fortune 500 lis ...

, and

Forman Mills Forman Mills, Inc. is a Pennsauken, New Jersey-based retail chain and department store with 44 stores. They also operate a store at the Iverson Mall in Hillcrest Heights, Maryland. It was begun by Richard Forman when he started selling items at ...

, a clothing store opening its first New York store in the Bronx. Upcoming tenants include

Nine West Nine West, also known as 9 West, is an American online fashion retailer which is based in White Plains, New York. It was founded in 1983 and closed its brick and mortar stores business in 2018. Its products continue to be sold at other retai ...

and

Sleepy's Sleepy's was a retail mattress chain with over 1,000 stores, primarily situated in the northeastern United States. The company was founded in New York City in 1931. Sleepy's was acquired by Mattress Firm in December 2015 and all stores were re ...

. As a result, the Hub's district is extended to East 156th Street in Melrose. Shopping traffic in the Hub is generated via foot, car, and public transportation. Sidewalks in the Hub are often crowded. Merchants hawk their wares by calling out to the crowd or passing out small

handbill A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocop ...

s. Music stores offer a wide selection of hip-hop,

reggae Reggae () is a music genre that originated in Jamaica in the late 1960s. The term also denotes the modern popular music of Jamaica and its diaspora. A 1968 single by Toots and the Maytals, " Do the Reggay" was the first popular song to use ...

gospel Gospel originally meant the Christian message ("the gospel"), but in the 2nd century it came to be used also for the books in which the message was set out. In this sense a gospel can be defined as a loose-knit, episodic narrative of the words an ...

, and

Latin music Latin music (Portuguese language, Portuguese and es, música latina) is a term used by the music industry as a catch-all category for various styles of music from Ibero-America (including Music of Spain, Spain and Portuguese music, Portugal) ...

. Craft stores have knitting and sewing supplies. Local mom-and-pop stores compete with major chains, such as

Carter's Carter's, Inc. is a major American designer and marketer of children's apparel. It was founded in 1865 by William Carter. Carter's sells its products through its own Carter's and OshKosh B'gosh retail stores, its website, and in other retail ...

and

Foot Locker Foot Locker Retail, Inc. is an Americans, American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in 28 countries. Although established in 1974, and founded as a separate company in ...

Triangle Plaza Hub

A new complex with mixed-use office and retail space opened in the summer of 2016. As of 2016, notable tenants of the complex include Fine Fare Supermarket, a DaVita dialysis clinic, a

Boston Market Boston Market Corporation, known as Boston Chicken until 1995, is an American fast casual restaurant chain headquartered in Golden, Colorado. It is owned by the Rohan Group. Boston Market has its greatest presence in the Northeastern and Midweste ...

, and a

Dunkin' Donuts Dunkin' Donuts LLC, also known as Dunkin' and by the initials DD, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg (1916–2002) in Quincy, Massachusetts, in 195 ...

Transportation

The Hub, located at the junction of four major thoroughfares, is well served by public transport. The following

MTA Regional Bus Operations MTA Regional Bus Operations (RBO) is the surface transit division of the Metropolitan Transportation Authority (MTA). It was created in 2008 to consolidate all bus operations in New York City operated by the MTA. , MTA Regional Bus Operations ru ...

bus routes serve the Hub: * Bx2: to Riverdale (AM hours & Sundays Only),

Kingsbridge Heights Kingsbridge Heights is a residential neighborhood geographically located in the northwest Bronx, New York City. Its boundaries are Van Cortlandt Park to the north, Jerome Avenue to the east, Kingsbridge Road to the south, and the Major Deegan Expr ...

or Third Avenue–138th Street station (via Grand Concourse) all other times * Bx4: to

Westchester Square Westchester Square is a residential neighborhood geographically located in the eastern section of the New York City borough of the Bronx. Its boundaries, starting from the north and moving clockwise are: East Tremont Avenue and Silver Street, Blon ...

(via Westchester Avenue) * Bx15: to

Fordham Plaza Fordham Plaza, originally known as Fordham Square, is a major commercial and transportation hub in the Fordham and Belmont sections of the Bronx in New York City, New York, United States. It is located on the south side of Fordham Road at Thir ...

(via Third Avenue) * Bx19: to

New York Botanical Garden The New York Botanical Garden (NYBG) is a botanical garden at Bronx Park in the Bronx, New York City. Established in 1891, it is located on a site that contains a landscape with over one million living plants; the Enid A. Haupt Conservatory, ...

Riverbank State Park Riverbank State Park is a state park built on top of a sewage treatment facility on the Hudson River, in the New York City borough of Manhattan. It was opened in 1993. On September 5, 2017, it was renamed Denny Farrell Riverbank State Park, afte ...

(via 149th Street–Southern Boulevard) * Bx21:

or Third Avenue–138th Street station (via Boston Road) * Bx32: to VA Hospital or Third Avenue–138th Street station (via Morris-Jerome Avenues) * Bx41 and Bx41 SBS: to Williamsbridge, Gun Hill Road (via Webster Avenue) * M125: to

Manhattanville Manhattanville (also known as West Harlem or West Central Harlem) is a neighborhood in the New York City borough of Manhattan bordered on the north by 135th Street; on the south by 122nd and 125th Streets; on the west by Hudson River; and on t ...

(via 125th Street) The following

New York City Subway The New York City Subway is a rapid transit system owned by the government of New York City and leased to the New York City Transit Authority, an affiliate agency of the state-run Metropolitan Transportation Authority (MTA). Opened on October 2 ...

stations serve the Hub: * Third Avenue–149th Street subway station on the

IRT White Plains Road Line The White Plains Road Line is a rapid transit line of the A Division of the New York City Subway serving the central Bronx. It is mostly elevated and served both subway and elevated trains until 1952. The original part of the line, the part o ...

() The Hub does not have a nearby

Metro-North Railroad Metro-North Railroad , trading as MTA Metro-North Railroad, is a suburban commuter rail service run by the Metropolitan Transportation Authority (MTA), a New York State public benefit corporations, public authority of the U.S. state of New Yor ...

station, but the

Melrose station Melrose station (also known as Melrose–East 162nd Street station) is a commuter rail stop on the Metro-North Railroad's Harlem Line, serving the Melrose neighborhood of the Bronx, New York City. It is from Grand Central Terminal and located i ...

is a few blocks north at 162nd Street and

Park Avenue Park Avenue is a wide New York City boulevard which carries north and southbound traffic in the boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the west and Lexington Avenu ...

. In 1902 a large Grand Union Station was proposed near the now-closed 138th Street station, half a mile from the Hub, which would have been served by many of the railroads entering

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

at the time. However, this was never built. The 149th Street station on the

IRT Third Avenue Line The IRT Third Avenue Line, commonly known as the Third Avenue Elevated, Third Avenue El, or Bronx El, was an elevated railway in Manhattan and the Bronx, New York City. Originally operated by the New York Elevated Railway, an independent railwa ...

operated from 1887 to 1973. The confluence of the since-demolished IRT Third Avenue Line and IRT White Plains Road Line contributed to the Hub's growth.

References

External links

THE HUB, BUB. A walk in the South BronxOpera House Hotel
{{DEFAULTSORT:Hub, Bronx Neighborhoods in the Bronx Third Avenue